SERM
Time frame: from 3 months
Cost:
From 2000$/month.
our specialists
Did you know that over 80% of users first check a company’s online reputation and study reviews about it before they buy a product or order a product? And if there are a lot of negative comments, about 70% of them refuse to buy and look for another store? And this is a perfectly natural reaction. After all, who wants to mess with an unscrupulous company, right?
Therefore, any business should work on its reputation on the Internet, because sales directly depend on it. What to do in this case? Contact our firm and order SERM.
What is SERM and who needs it?
SERM stands for Search Engine Reputation Management. In practice, this term means the work that aims to create a positive image of the company on the Internet. Or the brand, specific products, which have recently entered the market, etc.
Also SERM is ordered for the promotion of the reputation of media personalities. For them, it is no less important than for commercial companies.
Work on reputation can be carried out in two ways. The first is to create a good image of the company/person. The second is to work with the negative on the Internet.
Who needs the SERM service? Absolutely all companies that sell products or provide services on the Internet. For example, most often reputation management is ordered for the following reasons:
- Someone ordered black PR and collapsed sales;
- the firm’s reputation has suffered from knowingly untrue information;
- users spread false facts about the products/services;
- the company operates in a little-known area and its products are not in demand.
Reputation management service is even more relevant for media personalities. For example, for artists and athletes. Any scandal on the Internet affects their image. But if you work with it, you can reduce the damage to a minimum.
How to manage online reputation : the main steps
Online reputation management is a set of measures that aim to minimize the possible damage from negative comments, deliberately untrue facts, etc. In general, everything happens in three stages:
- removal of negative comments, posts, articles;
- distribution of positive content;
- work with feedback.
At the first stage, our specialists try to remove negative information wherever they can. To do this, we contact the owners of sites where inaccurate information has been published and ask them to remove it. Naturally, many will refuse. But we will always try. Besides, this approach still produces results, so it would be extremely silly not to use it.
In the second stage, positive information about the firm or media personality is created and disseminated. The main goal is to displace the remaining negative information by replacing it with credible facts. To do this, our specialists create content in which the company or celebrity is described in a positive light. And then this content is promoted in search engines (so that it hits the first lines in extradition). As a result, all the negativity recedes into the background, and most users simply won’t see it.
And the third stage is working with negative reviews. If they were left on third-party sites, then removing them, as a rule, does not work. But you can enter into a dialogue with the user: acknowledge the error, apologize, provide compensation (replacement of the product for another with free delivery, a discount on the second purchase, etc.). Everyone who will read this correspondence will see that even though the company makes mistakes, they are trying to make their service better. And this is normal, because only he who does nothing makes mistakes.
Order SERM service today!
Do you want to build a great reputation on the Internet? Then contact our web studio and order the SERM service.
We do not care who you are: a company or a famous person. It does not matter what is your reputation today, and how much negativity you already have on the Internet. We will help you achieve the desired result in any case, because there are no impossible tasks for us.
We work thoroughly on your reputation: we build a new solid foundation using your own website, blog, social networking pages and other resources. Our specialists will select the most important reputational queries and promote quality content with reliable facts about you or your company. This will displace all the negativity from the first lines, and users will see only positive information.
Also for our part we guarantee:
- developing an effective strategy for reputation management;
- regular monitoring of mentions of you and prompt response to them;
- competitive prices for reputation management services;
- guarantee of results (our specialists are well versed in the psychology of people and know how to present information correctly).
To order SERM just contact us by phone at a convenient time. Or fill out a questionnaire on the site and we will call you back.